1. On-Site SEO
This is the optimisation of the content on your website to help your biz get more visitors and rank higher in search results. On-Site SEO focuses on all aspects of SEO on your webpage’s content, such as title tags, headings, internal links, and so much more.

2. Off-Site SEO
This refers to optimising elements outside your website to improve its ranking and traffic. Off-Site SEO looks at online listings, business profiles and backlinks directing visitors to your website, and determines whether they are adding value or diluting your Google credibility. 

3. Technical SEO
This means optimising your website for search engines so they can understand and list it correctly in their search results. Technical SEO includes all of the website coding and security in the back end of your website such as URL links, robots TXT,  fixing page errors and so much more. 

4. Website Conversion Tracking
This involves measuring valuable actions on your website to help you track its performance. Website Conversion Tracking includes adding conversion events and measuring your customer’s interactions on your site which helps in making sales via your website. 

5. User Experience (UX)
This addresses your customer’s experience while visiting your website. User Experience involves creating a positive experience for customers by improving functionality, searchability and your website’s layout. It addresses the psychology of the end user when on your site to align your objectives with the end users needs which will help increase conversions i.e. sales.