Google Ads

Search Engine Marketing with Google Ads, Search, Video & Display

We are proud of our Google Ads marketing obsession. The Search Republic lives and breathes Google because we know just how effective Search, Display and Video marketing is for business growth.

Our team has over 12-years of Google Ads management experience, and we are Google-certified.

Still not sure what Google Ads is or how it works? That’s okay; just like our adopted penguins, Bobby and Penny, we’re always collaborating with you to problem solve and help answer any questions you may have. And we really do mean any! As your growth partners, we’re here to help with no question too trivial, certainly not when it’s about something directly impacting you and your business. 

If you’re looking for a digital and growth marketing agency that specialises in Google Ads – you’ve found us! Our Google-certified team knows how effective Search Engine Marketing (SEM) is for sales and ROI. Google Ads can either drain your budget or overflow sales funnels. Allow our team to show you how, when set up, optimised and managed correctly, Google Ads can grow your business and revenue.

You need a growth marketing partner that thinks like you, understands how your customers think and shares your ideals and goals. And that partner is us! The Search Republic develops customised strategies, and we do it exceptionally well! We’ll craft and optimise Google campaigns to get you the results you want. As a specialised growth and search marketing agency in Australia, we ensure your Google Ads, and marketing efforts attract your ideal clients.

Why Google Ads? Google campaigns get more online conversions because of their design. That’s it in a nutshell! Google Ads carefully target audiences to ensure improved performance using variables like quality scores, high click-through rates (CTRs) and conversion rates (CRs), reduced cost per click (CPC), and lower cost per acquisition (CPA). 

Our team creates and manages campaigns for various clients, all with outstanding results. We’ve doubled clicks and conversions over six months for our current partners. Why wait? Come and partner with us and your business could be next!

The two key features of a successful Google campaign

1) Avoid the set and forget mentality
At The Search Republic our Google Ads experts don’t have a set and forget approach to Google Ads management. In our experience, this mentality often means monitoring stops post-campaign, leaving room for one of the main reasons businesses have negative associations with Google Ads; huge unnecessary expenses.

2) Ongoing optimisation
At The Search Republic, we are passionate about monitoring, analysing and optimising Google Ads campaigns to deliver the best results for your budget. There is a direct correlation between minimal optimisation and low performance; and monthly optimisation and outstanding results. Our Google Ads specialists work to optimise campaigns continually to avoid overspending and lower lead generation costs.

Why The Search Republic is Different

The Search Republic’s Google Ads specialists help empower you. We encourage you to look at your Google Ads optimisation and Change History in our client dashboards so you can see how often we optimise the campaigns.  

 

Simply login to Google Ads, head over to Campaigns, look for the Columns icon, select Modify, and add Change History. Click Apply and view your Google Ads changes per campaign in a report column. Alternatively, you can scroll down and select Change history on the left-hand side of the Google Ads dashboard. Remember to set the correct date range at the top of the Google Ads dashboard to see your monthly optimisation activities.

Delivering outstanding results relies on your agency team understanding your business’s core goals; that is why The Search Republic team undertake a comprehensive briefing process. We begin with setting your objectives and strategising. Then, we set up and manage Google Ads campaigns designed for success.


At The Search Republic our Google-certified team researches strategic keywords for your brand and crafts copy to persuade and entice customers to take action, whether it’s an online purchase, a request for a quote, or a visit to your business’s physical store.

Our experts use Google’s integrated analytics to ensure accurate goal tracking, your business’s online presence stays active, and you have complete visibility of your business’s online performance.


Google Ads isn’t an enemy

We get it; you’re apprehensive about using Google Ads. Perhaps you’ve been let down in the past? Or, maybe Google Ads intimidates you? The Search Republic is here to help you take a fresh look at the opportunities Google Ads for Search, Display, and Video can offer your business. Our goal is to help you see Google Ads’ true potential and work with you to produce successful campaigns. 


Google is the largest online marketplace in the world! We all use it, meaning your customers and potential clients are also on it. People in Australia and worldwide engage with Google daily, some even hourly. 


Not setting up your business on the world’s biggest online marketplace means you’re overlooking today’s most powerful online marketing tool. 


People often click on Google Ads because they resemble organic ads or Google recommendations, something we use to your advantage to help you remain front of mind.


Let us help you regain trust and faith in Google Ads. In our initial consultation with you, we take a step back and listen; then, we’ll cement your business goals together. The Search Republic team takes the time to gain an extensive understanding of your business to build solid foundations for a lifelong partnership, just like our adopted penguins, Bobby and Penny, who represent our values and commitment to working with you not just today but long into the future.


As your growth partner for life, we’ll be honest: sometimes Google Ads delivers instant results, but that’s not the norm. 


Three months isa realistic timeframe when expecting to see strong results in any industry. Our team sets up Google Ads following Google best practices to ensure all your campaigns work and run correctly. However, once a Google campaign is live, there are no guarantees on how it’ll perform. Our specialists draw on strategy, experience, accurate data, and knowledge to deliver on what we promise. We continually test markets, collect data and use analytics to develop optimised and highly targeted campaigns to reach your target markets. 


Our Google Ads team researches your industry, gathers feedback from your customers, and helps distinguish valuable online enquiries. Then, we implement changes. Our ongoing campaign monitoring and optimisation include bid and budget management, landing page optimisation, text ads (PPC), banner ads, display ads, video ads, A/B ad testing and performance tracking.


The Search Republic Google specialists report all findings and results directly to you because building and maintaining trust is paramount to us. Without trust and transparency, growth isn’t possible. After all, your success is our success too!

Specific & Measurable

It’s true; investing in anything is risky. But there are ways of mitigating some risks, and for us, this means creating targeted, measurable campaigns proven to increase return on investment. Everyone at The Search Republic understands when we strategise and develop Google Ads campaigns; we put our reputation on the line. So we don’t take shortcuts. We don’t make promises and run, nor do we cut corners. That’s not who we are. We value long-term relationships built on trust. Trust that we earn through consistency, transparency and authenticity.

As we establish our relationship with you, our team will discuss the goals and metrics that really matter to you. We’ll keep these objectives close and refer to them to keep our team aligned with your vision and accountable. Every month, we’ll make sure your ROI increases and your website sees improved click-through rates while your cost per click (CPC) decreases.

We always remind prospective clients to be wary of those promising quick, quality results with Google Ads. Excellent Google Ads campaign strategies and creation take time. Our Google-certified team is more than happy to explain anything you don’t quite understand about Google Ads.

Google Ads Management

It’s true; investing in anything is risky. But there are ways of mitigating some risks, and for us, this means creating targeted, measurable campaigns proven to increase return on investment. Everyone at The Search Republic understands when we strategise and develop Google Ads campaigns we put our reputation on the line. So we don’t take shortcuts. We don’t make promises and run, nor do we cut corners. That’s not who we are. We value long-term relationships built on trust. Trust that we earn through consistency, transparency and authenticity.


As we establish our relationship with you, our team will discuss the goals and metrics that really matter to you. We’ll keep these objectives close and refer to them to keep our team aligned with your vision and accountable. Every month, we’ll make sure your ROI increases and your website sees improved click-through rates while your cost per click (CPC) decreases. 


We always remind prospective clients to be wary of those promising quick, quality results with Google Ads. Excellent Google Ads campaign strategies and creation take time. Our Google-certified team is more than happy to explain anything you don’t quite understand about Google Ads.


Google Ads Management

What is the best thing about placing the proverbial pebble at our feet and choosing us as your growth partner for life? You get to work directly with Sonja Pototzki-Raymond (aka Sonja, The Search Queen), the Director of The Search Republic! 


Our brilliant boss, Sonja, knows pretty much everything there is to know about Google Ads; she’s a Google guru! Sonja’s leadership, mentoring and guidance made us a premium digital advertising agency in Australia. 


Before bringing in the whole team to deliver custom campaigns, Sonja Pototzki-Raymond works with you to create a personalised strategy for growth.


Our team’s regular reporting depends on your specific goals and the Google Ads package you chose. Transparency and honesty mean the world to us, so The Search Republic promises honest communications and reporting, so you can see precisely where we spend your Google Ads investment. And, if your priorities change, so do ours. Analytics tracking with Google Ads means we are adaptable and can improve your business’s online performance and ensure ROI no matter how you grow. Just like Bobby and Penny, our friendly adopted penguins, we constantly adapt to changes in your business and the external influences. 


Choose what’s best for you

Paragraph: At The Search Republic, we tailor Google Ads packages and Remarketing strategies to your business’s needs and can assist you with the following search engine marketing practices:

  • Keyword research
  • Google Ads strategy
  • Google Ads campaign goal set-up
  • Google Ads copywriting
  • Ads extension optimisation
  • Search Ads (PPC)
  • Google My Business (GMB) optimisation
  • Display Ads, including banner and HTML5 responsive ads
  • Video Ads (YouTube and video partner sites)
  • Search campaigns
  • Dynamic Search campaigns
  • Google Ads management
  • Ad A/B testing, also known as split testing
  • Remarketing, remarketing promotion strategies and management
  • Goal tracking
  • Google Analytics and reporting
  • Monthly reviews and meetings

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